AT&T, Motorola Mobility, Samsung Mobile – these are the latest companies announcing their intent, or actual products and services, for managing mobility in the enterprise. Enterprise mobility management services, which include services to manage mobile apps, devices, content, network services, expenses, policy, and security, will grow to $11 billion worldwide by 2016.
“Suppliers are adding enterprise mobility management services to their portfolio because of new revenue and services opportunities,” says Dan Shey, practice director, mobile services. “But they are also jumping in out of fear.”
The services opportunity is the growing penetration of smartphones and media tablets in the enterprise. In some world regions, smartphones and media tablet penetration will grow to as high as 85% of all employees and 95% of corporate-liable employees by 2016. Increased stickiness with existing customers is another reason driving suppliers to offer mobility management services.
The fear arises from disintermediation if a supplier does not have a complete mobile solution for the enterprise. Businesses will also seek to consolidate around one or two suppliers for not only enterprise mobility management services, but also management of all mobile systems and endpoints, which include notebooks, PCs, and appliances.
But with expansion also comes consolidation. Shey adds, “Expect more consolidation of the MDM platform vendor channel, with the major delivery channels becoming enterprise ICT vendors, operators, device OEMs, and a group of other business-focused software and services vendors such as MSPs and major resellers. The SMB market is still untapped, so the groups that succeed moving forward are those that can serve both the large business and SMB markets.”
ABI Research’s “Enterprise Mobility Management Services for Smartphones and Media Tablets” provides five-year enterprise mobile management subscriber forecasts by delivery channel, size of business, device type, platform type, and for corporate-liable and individual-liable employees across seven world regions The report provides extensive reviews of leading suppliers and the supplier ecosystem including analysis of Apple and Google. The report also provides telecom expense management subscriber and revenue forecasts.
It is part of ABI Research’s Enterprise Mobility research service.
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