Samsung and Philips Have Leads in Germany’s Developing HDTV Market

Oyster Bay, New York - 13 Sep 2011

While many of the HDTV markets in Western Europe are relatively mature, a trio of surveys from ABI Research suggests Germany still has plenty of room for growth. Of the 1,000 German respondents, only 38% claimed to own at least one HDTV, a penetration rate significantly lower than the data collected in France and the UK.  Among these consumers, Samsung captured the highest share at 27%, with Philips following at 22% of respondents.  

“Considering the relatively large viewer bases of analog cable and FTA DBS (still viewing SD content), it is likely the demand for HDTVs is taking longer to develop,” says digital home senior analyst Michael Inouye. 

The silver lining to the HDTV market thus far, however, is connected TVs. 13% of German respondents with a home network claimed to have a TV directly connected to the Internet, a penetration rate that matched the UK. Digital home practice director Jason Blackwell says, “Further evidence of German consumers’ penchant for connected CE devices has been the relative success and traction of HbbTV in Germany.” 

Samsung and Philips have worked diligently to develop their respective Internet-connected platforms and considering the seeming penchant for connected features among German consumers, this likely contributed to bolstering each company’s market share through 2010. 

ABI Research’s three Wave 2 Germany Surveys: Technology Barometer™: Connected Home and Computing, Technology Barometer™: Mobile, and Technology Barometer™: Digital Lifestyle provide insight into the German consumer electronics market.

They are part of the Technology Barometer™: Connected Home and Computing, Technology Barometer™: Mobile, Technology Barometer™: Digital Lifestyle, and Digital Lifestyle research services.
          
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe, and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 40+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

About ABI Research

ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.

ABI Research提供开创性的研究和战略指导,帮助客户了解日新月异的技术。 自1990年以来,我们已与全球数百个领先的技术品牌,尖端公司,具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。

For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.

Contact ABI Research

Media: Interview an Analyst

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670