Oyster Bay, New York - 14 Apr 2011
Mobile operators AT&T and Sprint have recently struck deals with cellular embedded module vendors to provide modules for M2M (machine-to-machine) application developer partners at discounted rates. Their goal is to encourage app developers to embrace 3G – and now 4G – M2M modules.
Why do developers need these incentives? The M2M market largely consists of low data rate, low data consumption applications where 2G technology is perfectly adequate. Given a choice, M2M application developers would prefer to stay with older technology that is not only adequate from a connectivity standpoint, but more optimized from a cost component standpoint. In 2010, a 2G GSM/GPRS cellular embedded module cost approximately $18, while a 3G WCDMA module was roughly $65.
ABI Research forecasts that as WCDMA module shipments grow from less than four million last year to more than 62 million in 2016, ASPs will fall by more than half, approaching $30 in 2016. According to ABI Research practice director Sam Lucero, “The operator-module vendor deals we are seeing today may cause that ASP to be reached much sooner for the overall WCDMA market.”
The operators, in contrast, want all data devices on the network to use the most spectrally efficient technology – 3G or even 4G rather than 2G. “It makes sense for the mobile operators to do whatever they can to facilitate adoption of 3G/4G technology by the M2M ecosystem,” notes Lucero. “The AT&T/Sprint deals are examples of just such symbiosis: large mobile operators using their size to benefit typically much smaller M2M application developers.”
AT&T is working with Ericsson, Huawei and ZTE (the latter two being leading China-based module vendors) while Sprint has selected Fusion Wireless, an innovative new CDMA-focused module vendor based in San Diego, California.
Lucero concludes, “We anticipate other mobile operators in North America, as well as in other regions, will come to similar arrangements to help facilitate M2M application development.”
Many M2M market trends are quantified in ABI Research’s “M2M Market Data” which tracks the M2M market, presenting statistics and forecasts for shipments, connections, and revenue segmented by region, application, and air interface standard. It also includes M2M embedded module vendor annual market shares for 2010.
This Market Data product is included in the firm’s M2M Research Service.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 30+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670