In-Car Navigation Market Bottoms out at $22 Billion, New Services Key to Rebound

07 Aug 2012

​The total in-car navigation market has been in continual decline for the last 3 years, but ABI Research believes it has now reached its lowest ebb. While pure navigation is unlikely to reach the highs of 2008 again, the overall market is reaching a revenue plateau, creating a solid platform on which connected in-car services can bring a new generation of revenue growth.

Senior analyst Patrick Connolly stated,” When we look at the decline from 2008 to 2011, there is a perfect storm of economic conditions, low-cost/free smartphone navigation, the decline of PNDs, and falling car sales. The market is forecast to reach a low of $22 billion this year, before fluctuating around the $22-$24 billion mark, as a new period of growth for factory-fitted solutions, coupled with smartphone solutions, will take in-car navigation towards saturation point in many regions by 2017.”

Factory-fitted solutions will bring new revenue opportunities, especially for PND manufacturers. But the real growth opportunity will be the additional revenues that in-car connectivity will bring. Companies are fighting for a near-30 million connected car platform market in 2017; with many of the winners and losers decided over the next 2 years.

Practice director Dominique Bonte added, “The opportunity is there to leverage navigation, to bring a host of new services around driver performance, infotainment, car diagnostics, and insurance.”

These findings are part of ABI Research’s GPS & GNSS Research Service which includes additional Competitive Analyses, Vendor Matrices, Market Data, and Insights. In ABI Research’s quarterly service, “GPS&GNSS”, all forms of in-car navigation are considered, including factory fitted, aftermarket, PNDs, and smartphones.

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