HDTVs Second Most Desired Device Next to Smartphones in Asia Pacific

Oyster Bay, New York - 24 Aug 2011

​Among Chinese respondents, HDTVs were the second most cited device when considering CE purchase intentions in the next six months, according to a recent trio of surveys conducted by ABI Research on the Asia Pacific consumer electronics markets. Smartphones were number one, with nearly 60% of respondents; only 43% of respondents were interested in HDTVs. Purchase intent was similar in South Korea, with smartphones and HDTVs representing the top two device categories at 47% and 22% of respondents, respectively.  In India, mobile phones (29% of respondents), edged out HDTVs (27% of respondents) to take the second position behind smartphones (35% of respondents). 

Considering the current economic conditions, developing markets will continue to serve as key targets by many CE companies.  Digital home practice director Jason Blackwell says, “The maturing North American and Western European markets, in conjunction with the worldwide economic situation, are making growth increasingly difficult for many companies.  In corroboration of this view, a considerably higher number of US and Western European respondents claimed to have no purchase intentions over the next six months.  China continues to hold considerable growth opportunities, but one of the key challenges for international companies is penetrating a market that tends to favor domestic brands.”          

In terms of HDTV brands favored by Asia Pacific countries, 50% and 46% of South Korean respondents (those who have at least one HDTV) claimed to own Samsung and LG HDTVs, respectively; the next closest TV manufacturer was Sony at a mere 3%. This trend in sticking to domestic brands was also mirrored in China, with Changhong, Haier, HiSense, Konka, Skyworth, and TCL among the top 12 most common HDTV brands owned by respondents.  In India the results were mixed, with Sony, Samsung, LG, and Philips rounding out the top four brands listed by respondents.

ABI Research’s three “Technology Barometer™: Connected Home and Computing” reports: "South Korea Survey Results," "China Survey Results," and "India Survey Results," provide insight into the constantly changing Asia Pacific consumer electronics markets. The studies look at the current ownership and next six month purchase intentions for a number of consumer electronics products.

They are part of the Technology Barometer™: Connected Home and Computing Service.

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