Oyster Bay, New York - 02 Jun 2011
ABI Research has released the first part of its “Technology Barometer: Connected Home & Computing,” which surveyed 2024 consumers in the United States about the consumer electronic products in their households (device types and numbers), home networking, and purchase intent (device type, brand, and features critical to the purchase decision).
Among the significant top-line results, some 24% of the respondents indicated that their highest-priority purchases over the next six months would likely be of HDTVs (24%) and Blu-ray players (17%). About 60% of the households surveyed said they already have one HDTV.
According to senior analyst Michael Inouye, “As consumers replace older TVs, there really isn't much choice now but to buy an HDTV, so even if the consumer doesn't necessarily want to view HDTV content, that’s usually what they end up with. Prices for HDTVs have fallen quite a bit, and many households are now replacing their second- and third-string televisions.”
Video game consoles rated at the top of the wish-list for 16%. 46% of those surveyed said they had no major purchase intentions for the next six months.
In terms of "critical/very important" factors in planned purchases, price was either the most cited or second-most for most devices. For digital cameras, it was third (zoom range and megapixels were the top two in that category); for portable video game devices screen size and controls were the most critical factors, followed by price.
Price was also a lesser consideration in laptops, exceeded by processor speed, memory, storage capacity, and operating system. And perhaps counter to conventional assumptions, the survey showed that for media tablets price ranked only seventh in importance. Practice director Jason Blackwell adds, “One surprising result in regard to media tablets was that Windows came in second after Apple, and ahead of Android. That probably has more to do with brand awareness than anything else, but it does give some hope to Microsoft.”
ABI Research’s “Technology Barometer: Connected Home & Computing - 1Q 2011 US Survey Results” is part of the first installment of ABI Research’s Technology Barometer which surveys respondents biannually in seven countries: US, China, India, South Korea, France, Germany, and the UK.
It is part of the Technology Barometer Research Service.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 30+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670