Mobile Augmented Reality (AR) – today epitomized by the overlay of useful information on real-world views seen through a mobile phone’s camera viewfinder – has the potential to transform mobile marketing, online search, tourism, retail, social networking and much more. So far, however, mobile AR is mostly a novelty. The key to real AR market growth, says a new study from ABI Research, is to embed AR into a wide range of apps running on a variety of devices.
According to senior analyst Mark Beccue, “The market for AR barely exists today: 2010 revenue amounted to only $21 million. But if the market develops as we expect, it will generate more than $3 billion in 2016.”
But the AR market won’t get there if it is limited only to dedicated AR apps such as early entrants Layar and Wikitude. Mobile AR functionality and capabilities will improve rapidly and new platforms are emerging to enable app developers to build AR capabilities into all types of apps. This movement will rapidly advance the growth of mobile AR.
How would AR work within other apps? A couple of examples:
· Navigation: while using a navigation app, you point the phone’s camera at an interesting building. Click on a superimposed “Info” label, and historical info appears.
About ABI Research
ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.
ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.
Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670