ABI Research Empowers Companies to Perform Own Survey Analysis with Launch of New Online Tool

30 Apr 2012

​ABI Research’s Technology Barometer™ Research Services are based on bi-annual primary research tracking studies and they provide dynamic views and insight into the constantly changing consumer technology market.  Every six months, consumers in seven different countries complete comprehensive online questionnaires that gather information on their usage of and purchase intentions for a wide variety of existing consumer technology products and services, as well as receptivity to emerging products and services. The Technology Barometer’s latest news includes 25% of Consumers Intend to Purchase Smartphones and HDTVs in the First Half of 2012, as well as Samsung Tops for HDTV Purchase Intent Among US Consumers.

ABI Research has also developed an easy-to-use cross-tab tool to view and compare the underlying data within the Technology Barometer™ survey results that addresses the unique needs of each customer, increasing the return on investment for market intelligence.

The online and interactive cross-tabulation generator gives clients the opportunity to customize their own reports from questions in a single survey. “The online crosstab tool is a great way for clients to take control of survey results and perform comparisons that are most relevant to their business,” says Jeff Orr, group director, consumer research.

Now, clients of the services that wish to examine the underlying data can do so themselves via a simple, web-based tool. The self-service capability includes the ability to generate tables comparing the results of any single question to the results of any other question, enabling them to dig deeper into the data and explore relationships between groups. Data can be viewed by frequencies or percentages and the resulting tables can be exported as Excel files. 

The new crosstab generator tool is part of the firm’s three Technology Barometer™ Research Services: Technology Barometer: Digital Lifestyle, Technology Barometer: Connected Home and Computing, and Technology Barometer: Mobile.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 40+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

About ABI Research

ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.

ABI Research提供开创性的研究和战略指导,帮助客户了解日新月异的技术。 自1990年以来,我们已与全球数百个领先的技术品牌,尖端公司,具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.

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