They relate to the stages of innovation, a concept dating back to the late 1990s. Current innovation focuses on the business-as-usual now, while disruptive innovation centers on disrupting the status quo by phasing out established practices. Technologies in the first two stages — the traditional and temporary Internet and IT technologies — have goals of reducing costs, improving efficiencies as well as offering product improvements or service enhancements.
The third and most important stage, transformative innovation, however, emphasizes the long term. As a result, the goals of transformative technologies go much further and much larger. They are the technologies that create deep business changes, not marginal ones.
Because ABI only researches the most compelling transformative technologies, with an emphasis on operational technologies, our conclusions and recommendations literally reshape workforces, identify holes in a market, create new business models and drive new revenue streams that will ensure our customers' sustainability in the future.
While ABI provides research about today's and tomorrow's technologies, more than 70 percent of our research is transformative in nature by focusing on the long term; it's what our visionary customers demand. It is also our expectation that with ABI's strategic guidance, our customers will transform and lead each of their own markets. Long-term visionaries see not only where a business is going but also see new areas where it must go.
Because our market foresight analyzes what will happen five — even 10! — years from now, ABI's own analysts are also visionaries, just like our customers. Together, we can attain a bigger picture to realize and inspire greater visions.
Because ABI publishes groundbreaking studies years ahead of other technology advisory firms, our own research visionaries take stances early on those transformative technologies.