Sales Enablement

Optimize Competitive Position & Drive Win Rate

  • Understand competitive position
  • Capitalize on competitor vulnerabilities via insight into strategy, offering, key customers, strengths and gaps
  • Create FUD - fear, uncertainty & doubt
  • Overcome objections
  • Understand critical purchase factors


    ABI Research Solutions

  • Custom Sales Battlecards
  • ABI Research Competitive Index
  • Competitive Assessment
  • Sales Strategy Consulting

Drive Customer Lead Gen & Engagement

  • Build the business case and develop ROI
  • Drive awareness for under utilized solutions
  • Showcase customer success stories
  • Optimize messaging


    ABI Research Solutions

  • Thought Leadership Programs - custom white papers and market evaluations
  • Business Case Development and ROI Analysis
  • ABI Research Analyst Participation - onsite events, webinars
  • Case Studies