Marketing Support & Brand Awareness
Enhance brand recognition, boost product awareness, and drive top-of-funnel sales.
Get Started
You have amazing products and services. Let us help you showcase them to the world – and to the potential customers you need to reach.
Aligning For Success
To ensure your success, you will be matched with a dedicated lead analyst who has expertise in your specific market and with the technology ecosystem that matters to your business. You’ll also be supported by our Client Success and Account Management teams, ensuring that you’ll have direct and timely access to the expertise you need, when you need it. If you have questions, we’ll be here to answer them.
The Process
Our Marketing Support & Brand Awareness process is customized for each client’s specific needs, but typically consists of the following:
- Discovery Calls: Your dedicated ABI Research analyst will work closely with your marketing team to understand your marketing goals and timelines.
- Action Plan: Based on the Discovery Call, our analyst will present a detailed, structured plan outlining all deliverables and how they align with your business goals. You’ll have an opportunity to review and approve the plan before moving forward, ensuring full transparency and alignment between our research and your expectations.
- Kickoff: Together, we will review the final Action Plan and formally initiate the project.
- Regular Check-Ins: We will regularly host team calls to update you on progress and ensure continued alignment.
- Wrap Up: At the end of the project, we will host a wrap-up call to discuss the engagement, our research, and your feedback. We’ll also define new best practices for potential future projects.
Deliverables
During the Discovery Calls, we’ll work with your team to determine the specific research reports and deliverables that need to be developed. However, the following deliverables are suggested elements of our Marketing Support & Brand Awareness solution.
Marketing Plan
We’ll present a robust marketing plan with specific deliverables to support your goals.
Licensed Research Excerpts
Get branded, powerful excerpts of our reports in the form of a company profile or competitive rankings.
Custom Webinars
Our analysts and a member of your team will co-host a webinar that resonates with your key prospects. We’ll also help you co-promote the webinar in our newsletter and across ABI Research social channels.
Custom Whitepapers
Detailed thought leadership pieces will cover strategically important content.
Analyst Quotes
We’ll provide impactful quotes for press inquiries and media outreach.
Press Releases
We will develop and distribute professional, persuasive press releases on your behalf.
Social Media
We’ll promote your products or services to the world through organic and paid social media outreach.
Tradeshow Support
Our team will help secure speaking slots for your team at relevant tradeshows and industry events.
Additional Research Services
As part of our Marketing Support & Brand Awareness solution, ABI Research can also provide you with detailed reports, data, and information through our Technology Research Services.
You will receive access to research in the service areas most relevant to your business, tailored to your specific needs, goals, and budget. In addition, you will have direct access to analysts within those service areas. We can also host on-site presentations for your internal teams, or present at tradeshows and events.