Market Strategy & Competitive Intelligence

Identify potential opportunities and looming threats and gain deep insight into your competitors.

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Get the tools and insight you need to ensure your business is achieving the right results while ensuring alignment throughout your organization.


Aligning For Success

To ensure your success, you will be matched with a dedicated lead analyst who has expertise in your specific market and with the technology ecosystem that matters to your business. You’ll also be supported by our Client Success and Account Management teams, ensuring that you’ll have direct and timely access to the expertise you need, when you need it. If you have questions, we’ll be here to answer them.

The Process

Our Market Strategy & Competitive Intelligence process is customized for each client’s specific needs, but typically consists of the following:

  • Discovery Calls: Your dedicated ABI Research analyst will work closely with your product management and strategy teams to understand your needs and determine a timeline that works for you.
  • Action Plan: Based on the Discovery Call, our analyst will present a detailed, structured plan outlining all deliverables and how they align with your business goals. You’ll have an opportunity to review and approve the plan before moving forward, ensuring full transparency and alignment between our research and your expectations.
  • Kickoff: Together, we will review the final Action Plan and formally initiate the project.
  • Check-Ins: We will regularly host team calls to update you on progress, discuss recent deliverables and important insights, and ensure continued alignment.
  • Recommendations Presentation: Our analyst will review our recommendations with your team in-depth.
  • Wrap Up: At the end of the project, we will host a wrap-up call to discuss the engagement, our research, and your feedback. We’ll also define new best practices for potential future projects.


During the Discovery Calls, we’ll work with your team to determine the specific research reports and deliverables that need to be developed. However, the following deliverables are suggested elements of our Market Strategy & Competitive Intelligence solution.

Bespoke Market Data Report

A comprehensive quantitative report covering the market segments most interesting to you, updated either semi-annually or quarterly depending on your budget and need.

Bespoke PowerPoint Report

A deep, actionable report that outlines the key trends reflected in the market data and any salient, newsworthy aspects that will have an impact on potential business outcomes.

Analyst Presentation

A regularly scheduled presentation delivered by an ABI Research analyst on key market trends.


Additional Research Services

Beyond the Market Strategy & Competitive Intelligence solution, ABI Research can also provide you with detailed reports, data, and information through our Technology Research Services.

Tailored to your specific needs, goals, and budget, you will receive access to research in the service areas most relevant to your business, along with direct access to analysts within those service areas. We can also host on-site presentations for your internal teams, or at tradeshows and events.