Quantitative primary research allows the results of a survey sample to be projected out to a larger population, allowing you to get a better understanding of the awareness, usage, behaviors, needs, and perceptions of your customers. Our in-house capabilities (programming surveys and data cross-tabulations, as well as the ability to perform multivariate analysis of the data) coupled with our analysts' subject-matter expertise will provide you with quality data accompanied by appropriate contextual analysis.
Survey analysis is frequently used for a variety of needs, including:
- Product / feature perception
- Customer segmentation
- Brand awareness
- Competitive product benchmarking
- New product development / introduction
In addition to custom surveys designed solely for your needs, ABI Research also provides limited access to our own surveys. To find out more about adding questions to our surveys, please contact our client relations team.