OTT and Multi-screen Services

Research Service

Media experiences today are based on personalization, immediate gratification, and significant variety. Consumers are quickly becoming accustomed to expectations of everything, everywhere - driven by high performance mobile platforms and the increasing reach of the Internet with adequate bandwidth to deliver audio and video.

Customers under 30, as well as some customers in emerging markets, are heavily driven by social activity and the ability to interact with their friends around content. Over the Top (OTT) content providers have set the bar for the customer experiences on the web, and are rapidly translating those experiences to new devices, including mobile devices, tablets and TVs.

Pay TV vendors are offering consumers multiscreen viewing options, both within the home and outside the home, to be competitive with OTT services. Broadcasters, Cable Programmers, and multichannel video distributors (MVPDs) including cable MSOs, and satellite and IPTV providers are all struggling to provide content and reach for these services.

Analysis & Data

United Kingdom OTT & Multiscreen Markets
CES 2014 TV and Entertainment Wrap-up
Video Usage by Device: Game Console, Smart STB, PC, Tablet
Over the Top (OTT) and Multiscreen Video Services
French OTT & Multiscreen Video Markets
Pay TV and OTT Operator Strategies
Cable Show Wrap Up
Ultraviolet Video Distribution

Insights

Amazon Fire TV Arrives at Long Last
Rising Prices for OTT Video
Virtual Reality Catapults into the Spotlight
More “Buy to Keep” from Pay TV Operators
Verizon Invests and Organizes around Next-generation Video
Tribune Company to Acquire Gracenote

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