The mobile device market is the largest global consumer electronics market. It represents an opportunity for huge volumes but comes with great and growing challenges. Understanding regional and country market dynamics alongside technology requirements and price points is imperative for constructing a winning business in this market.
The vendor community in the handset space is continually changing. Not only are there regular and fast moving shifts in market share, there is a continual introduction of new and disruptive OEMs and supply chain dynamics that have the potential of unseating the incumbents.