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Cellular and LPWAN Location Technologies
Internet of Things (IoT) device manufacturers and mobile network operators are looking at alternatives to GPS to provide wide area positioning. Device manufacturers seek to leverage the benefits of reduced battery consumption and availability of location information indoors, while MNOs look to provide an additional value added services as part of their IoT offerings. Cellular location as a service will enable carriers to monetize this data and provide new services in the future including intelligent traffic management and a sharing economy. The value proposition of IoT devices can also be increased by providing real-time location information combined with traditional sensor information.
This report provides an in-depth comparison of wide area networks (WAN) technologies including LTE, NB-IoT, Sigfox, and LoRa and how they can be used for geolocation purposes to address different use cases including asset tracking, people and pet tracking, fleet management, autonomous vehicles, UAVs, location-based cloud services, smart manufacturing, and smart bicycles. The competitive landscape is also assessed for wide area network positioning, with company profiles from key players within the value chain. This includes IC vendors, module vendors, and carrier location platform providers. A number of carrier initiatives are also discussed, providing the reader with a guide to what major players are doing to address the various use cases and technologies presented in the report.Continue
Reports & Data
Most mobile network operators (MNOs) are experiencing declining average revenue per user (ARPU) as increasing competition and regulation have resulted in lower prices for voice calls. This factor, along with limited subscriber growth potential in regions where mobile phone subscription penetration is high, has increasingly led MNOs to focus on value-added services for generating revenue. These services include location-based services (LBS) that have been part of many MNOs’ service portfolios to enable traditional handset applications like navigation.
During the Huawei Analyst Event held in May 2017 in Singapore, Huawei announced their strategic partnership with China Telecom and Ofo to develop a smart bike-as-a-service in China. Huawei will provide the NB-IoT chipset to Ofo bike. Additionally, Huawei announced they will ship 1 million units of 3GPP-based NB-IoT Boudica 120 chipsets starting in June of this year. Meanwhile, The Boudica 150 chipset, with DL of up to 80 Kbps and UL of 106 Kbps, will be commercially available in Q4 2017. Additionally, Ofo is conducting trials in the U.S. (San Diego) and the U.K (Cambridge). Other vendors of the NB-IoT chipset/ module include Qualcomm, Sequans Communications, U-blox, and Quectel, among others.
Location services are extending quickly from traditional outdoor tracking and navigation & positioning systems to indoor location systems, high precision cellular positioning, and real time asset tracking systems. As the market develops the supply chain becomes very complex and the boundaries between the different nodes starts to blur. The huge fragmentation surrounding location technologies are amplifying this complexity. As a result, technology suppliers are struggling to generate scale to maintain margins using traditional one-time sales of products and the industry is moving quickly from products offering to platform and solution offerings.
These trends will likely transform dynamics surrounding this market, change spheres of influence, and reshape the relationships within the value chain. Special attention is dedicated to location technologies as a service as a potential alternative to the traditional one-tine sales business model.
This webinar will address the following questions:
- How can emerging location use cases best be monetized?
- Who should I partner with in the value chain?
- What type of technologies and platforms should be considered for specific use cases and under what type of business models are they available?
- Who will be the winners and losers in the location technology value chain?
- How big are the market opportunities for location technologies across different industries and what are the best possible ways to generate scale?
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