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Indoor Location Platforms: Technology and Business Model Innovations
This presentation provides a general overview of the indoor location technologies and markets and aims to identify how revenues are distributed across the supply chain. The report argues that technology innovation can be sustained only if the industry moves from the traditional model, where the technology is offered as a product or collection of products, to a new model that provides bespoke solutions to customers’ needs, usage, and performance. Implementing this new model requires a fundamental business transformation that could impact the way alliances are forged within the supply chain and how the technology is monetized. The report examines opportunities and challenges facing the transition from the product centric paradigm to a solution as a service (SaaS) business model and provides guidance on how the new business model could be beneficial to chipset suppliers in particular.Continue
Reports & Data
Most mobile network operators (MNOs) are experiencing declining average revenue per user (ARPU) as increasing competition and regulation have resulted in lower prices for voice calls. This factor, along with limited subscriber growth potential in regions where mobile phone subscription penetration is high, has increasingly led MNOs to focus on value-added services for generating revenue. These services include location-based services (LBS) that have been part of many MNOs’ service portfolios to enable traditional handset applications like navigation.
During the Huawei Analyst Event held in May 2017 in Singapore, Huawei announced their strategic partnership with China Telecom and Ofo to develop a smart bike-as-a-service in China. Huawei will provide the NB-IoT chipset to Ofo bike. Additionally, Huawei announced they will ship 1 million units of 3GPP-based NB-IoT Boudica 120 chipsets starting in June of this year. Meanwhile, The Boudica 150 chipset, with DL of up to 80 Kbps and UL of 106 Kbps, will be commercially available in Q4 2017. Additionally, Ofo is conducting trials in the U.S. (San Diego) and the U.K (Cambridge). Other vendors of the NB-IoT chipset/ module include Qualcomm, Sequans Communications, U-blox, and Quectel, among others.
Location services are extending quickly from traditional outdoor tracking and navigation & positioning systems to indoor location systems, high precision cellular positioning, and real time asset tracking systems. As the market develops the supply chain becomes very complex and the boundaries between the different nodes starts to blur. The huge fragmentation surrounding location technologies are amplifying this complexity. As a result, technology suppliers are struggling to generate scale to maintain margins using traditional one-time sales of products and the industry is moving quickly from products offering to platform and solution offerings.
These trends will likely transform dynamics surrounding this market, change spheres of influence, and reshape the relationships within the value chain. Special attention is dedicated to location technologies as a service as a potential alternative to the traditional one-tine sales business model.
This webinar will address the following questions:
- How can emerging location use cases best be monetized?
- Who should I partner with in the value chain?
- What type of technologies and platforms should be considered for specific use cases and under what type of business models are they available?
- Who will be the winners and losers in the location technology value chain?
- How big are the market opportunities for location technologies across different industries and what are the best possible ways to generate scale?
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