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ABI Research’s location and tracking technologies research uncovers new forecasts and trends that extend beyond the traditional outdoor positioning and navigation systems. Our research focuses on the foundational building blocks of location ecosystems, as well as the potential deployment prospects in smart home, smart city, health, retail, automotive, industrial IoT, AR/VR, in-building location, and navigation, asset tracking, beaconing, and robotics markets.

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VLC: Competitive or Complementary to Beacons in Retail?

2Q 2017 | IN-4520

Retailers are increasingly embracing indoor positioning systems (IPS) as they seek to improve the consumer experience. This was further demonstrated at ShopTalk 2017, a commerce event that took place during March in Las Vegas. A number of vendors and solution providers showcased their latest improvements for Internet of Things (IoT) technologies aimed at retailers. Visible light communication (VLC) technology was among many retail technology solutions exhibited at the show from the likes of Acuity Brands, Point Inside, and Foursquare.

Analyst Support

Every client is assigned a key member of our research team, based on their organization’s needs and goals. And, an unlimited number of Analyst Inquiry calls are available to answer your specific questions.

Malik Saadi

Managing Director and Vice President, Strategic Technology

Samuel McLaughlin

Research Analyst

Raquel Artes

Industry Analyst

James Hodgson

Senior Analyst