Location Technologies

ABI Research’s location and tracking technologies research uncovers new forecasts and trends that extend beyond the traditional outdoor positioning and navigation systems. Our research focuses on the foundational building blocks of location ecosystems, as well as the potential deployment prospects in smart home, smart city, health, retail, automotive, industrial IoT, AR/VR, in-building location, and navigation, asset tracking, beaconing, and robotics markets.

Featured Research

Outdoor/Wide Area Location Technologies

This market data tracker provides forecasts of outdoor Location ICs shipments and revenues, either that be GNSS, cellular, or low-power area (LPWAN based). The tracker covers market opportunities across 20 key use cases targeting different industries including the traditional location-based services, retail, transportation and fleet management, professional services, network infrastructure, and industrial applications.

Particular granularity is provided for GNSS ICs broken down by constellation type (e.g. GPS, Glonass, Galileo, Beidou, etc.) and frequency bands supported (e.g. L1/E1, L2, L5/E5). In addition to GNSS, the tracker provides forecasts for other technologies with location capabilities, including Sigfox, LoRa, LTE-M, and NB-IoT.


Reports & Data


Executive Foresights

Bluetooth 5.1 Might Usher in a New Era For RTLS, but the Market Needs to be Open to Cooperation

1Q 2019

In addition to more consequential features, Bluetooth Core Specification v5.1, announced on January 28, 2019 by the Bluetooth Special Interest Group (SIG), brings enhancements in the form of minor upgrades to how Generic Attributes are stored and advertising channels are ordered. However, the most important part of the new specification is its new Radio Direction Finding (RDF) feature, which will allow RDF-ready devices to detect the direction from which a Bluetooth signal is coming, instead of simply estimating the distance between the devices from the transmitted signal’s intensity. This, in turn, will allow for a significant improvement in location accuracy, as it is expected that with RDF Bluetooth Low Energy (BLE) location accuracy can drop down from a few meters to sub-meter level. RDF is not a new technique to radio-frequency technologies in general, nor is it new to Bluetooth applications, but being standardized by the Bluetooth SIG may foster interoperability in wayfinding and asset tracking cases that require higher accuracy than previously allowed by Received Signal Strength Identification (RSSI), and interoperability is an important aspect when it comes to the scalability of these solutions.


NB-IoT-Enabled Bike-as-a-Service in Smart City Space

3Q 2017

During the Huawei Analyst Event held in May 2017 in Singapore, Huawei announced their strategic partnership with China Telecom and Ofo to develop a smart bike-as-a-service in China. Huawei will provide the NB-IoT chipset to Ofo bike. Additionally, Huawei announced they will ship 1 million units of 3GPP-based NB-IoT Boudica 120 chipsets starting in June of this year. Meanwhile, The Boudica 150 chipset, with DL of up to 80 Kbps and UL of 106 Kbps, will be commercially available in Q4 2017. Additionally, Ofo is conducting trials in the U.S. (San Diego) and the U.K (Cambridge). Other vendors of the NB-IoT chipset/ module include Qualcomm, Sequans Communications, U-blox, and Quectel, among others.

Analyst Support

Every client is assigned a key member of our research team, based on their organization’s needs and goals. And, an unlimited number of Analyst Inquiry calls are available to answer your specific questions.

Malik Saadi

Vice President, Strategic Technologies

Stuart Carlaw

Chief Research Officer

Adarsh Krishnan

Principal Analyst

Henrique Rocha

Research Analyst

Khin Sandi Lynn

Industry Analyst

Jack Vernon

Industry Analyst

Andrew Zignani

Senior Analyst

Dimitris Mavrakis

Research Director

Pierce Owen

Principal Analyst

Dominique Bonte

Vice President, Verticals/End Markets

Michela Menting

Research Director


Location Platforms: Value Chain Analysis, Technology Innovation & Business Transformation

Location services are extending quickly from traditional outdoor tracking and navigation & positioning systems to indoor location systems, high precision cellular positioning, and real time asset tracking systems. As the market develops the supply chain becomes very complex and the boundaries between the different nodes starts to blur. The huge fragmentation surrounding location technologies are amplifying this complexity. As a result, technology suppliers are struggling to generate scale to maintain margins using traditional one-time sales of products and the industry is moving quickly from products offering to platform and solution offerings.

These trends will likely transform dynamics surrounding this market, change spheres of influence, and reshape the relationships within the value chain. Special attention is dedicated to location technologies as a service as a potential alternative to the traditional one-tine sales business model.

    This webinar will address the following questions:
  • How can emerging location use cases best be monetized?
  • Who should I partner with in the value chain?
  • What type of technologies and platforms should be considered for specific use cases and under what type of business models are they available?
  • Who will be the winners and losers in the location technology value chain?
  • How big are the market opportunities for location technologies across different industries and what are the best possible ways to generate scale?