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Mobile Ecosystem Leaders and Laggards in the Post-Smartphone Era
The mobile phone industry is on the cusp of an important phase of development as enhanced technologies and innovative user interfaces and experiences seek to breathe new life into the market. In this ‘post-smartphone’ era, the market is braced to provide more immersive touch-less experiences, with many new interfaces developing through artificial intelligence and gesture control. In this report, ABI Research categorizes 10 major mobile industry ecosystem companies into market “leaders”, “followers/advocates” and “laggards” based on comparative evaluation and benchmarking of the following 4 main areas to see which companies are best placed to take full advantage of this future paradigm.Continue
Reports & Data
Qualcomm’s Snapdragon X24 LTE modem provides the mobile market with a significant step up in speed and features, offering mobile carriers greater network efficiency and a much needed boost to cope with the growing generation of data hungry mobile applications. It also gives smartphone vendors the opportunity to provide power-efficient connectivity and enhanced mobile experiences, showcasing a first real tangible glimpse of what is to come with 5G. The Snapdragon X24 LTE modem has started sampling to Qualcomm’s OEM partners and the first commercial devices are expected by the end of 2018. Will device OEMs embrace enhanced LTE with a view to preparing for 5G or will they remain cautious?
The eSIM remains a hot topic and one which original equipment manufacturers (OEMs), mobile network operators (MNOs), smart card and secure IC vendors continue to explore, prepare and strategize. Today, the handset market has begun to move, driven by Google’s recently launched Pixel 2 handsets with eSIM inclusion, raising expectations that other OEMs will follow suit. In addition, the rise of the eSIM has raised fears that it may be used as a platform for OEMs to directly compete with its current MNO customer base, using the eSIM as a platform from which to launch MVNO services.
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Despite close to two billion smartphones being sold globally this year, the market is becoming increasingly commoditized and is clearly reaching a level of saturation. In such a highly competitive market, there are few companies that are able to successfully maintain margins, while others have fallen by the wayside. It will be those that can control costs, create quick and sustainable differentiation, and establish new business models that will remain competitive and resilient to these expected ongoing market pressures. In light of this development, our webinar will explore the major trends and influences that will impact, drive, and evolve the market over the coming years. We will share some of our top-level forecasts, as well as how we envision smartphone vendors will be able to create demand in the future.Replay
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