Vendors of generative design tools face many unique challenges, such as how to capture design and engineering methodology and automate it, how to integrate with legacy systems, how to ensure buildability, how to estimate costing and how to adapt to different available manufacturing technologies, equipment and tooling. How can they tackle all these issues and deliver scalable tools? To do this, they need to understand how customers will use these tools within the wider scope of industrial operations and the challenges that come with that. As of the end of 2018, the United States and Germany lead the world in terms of the number of seats for generative design software licenses or subscriptions. The global total for the number of seats will grow from 1.5 million in 2018 to 4.5 million in 2022 to 16.4 million in 2030, driven by the aerospace and defense, automotive, consumer good and industrial machines industries
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