Consumers' appetite for digital content on smartphones, tablets, and PCs have led to a vibrant environment for digital services. This service tracks content verticals including storage, OTT communication, music, gaming, social, mapping, and location. It looks at business model interplay between subscriptions, purchases, ad supported services, and freemium services. It scrutinizes the digital advertising markets, and revenue relationships between technology providers and content platforms. It also delves into the business relationships between application platforms, payment platforms, and content companies.
The elements of applications that are most closely tied to devices, O/S platforms, and payment systems, such as Apple App Store, Google Play and Amazon's Kindle platforms are tracked from an O/S perspective in the sister application service, Mobile OS, Browsers and Applications, while the end-application component is tracked here.