Applications and Services

Device OEM’s today must evolve from product-focused companies to service focused companies, while operators must navigate the tough world of OTT services supplanting operator managed services, and find content related strategies evolving from simply negotiating carriage for Pay TV services to developing exclusive strategies and promotional partnerships with companies delivering OTT content in many categories. This service provides meaningful strategic advice on the impact of cloud content delivery on the ecosystem of suppliers – including semiconductor suppliers, hardware OEMs, and operators, as well as tracks physical to digital transitions of most forms of content (gaming and video appear in sister services). It looks comprehensively at key challenging sectors disrupted by technology, including payments and finance, as well as systematic problems requiring additional technical solutions such as piracy and privacy. Finally, it evaluates the impact of applications and content on emerging device categories, including automotive and wearables.

Today’s devices deliver all types of content—video, music, gaming, maps, books and magazines, communication and social networking are among some of the largest. Technology companies are evolving from device-centric to software and service centric, from both an operational and monetization standpoint, with modern Operating Systems (iOS, Android, Microsoft, Kindle, etc.) providing access to applications for all manner of imaginable and previously unimaginable services (such as Uber – transportation on demand). Careful crafting of the balance of open (enabling owned services to reach all of a consumer’s devices), closed (managing control and monetization) as well as managed delivery versus OTT delivery are important to strategy for OEMs and operators. Finally, content exclusivity is a form of spice which can impact.


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