How Does Electrification Intersect with Other Major Automotive Trends?
EVs often feature more robust infotainment and Human-Machine Interface (HMI) systems, higher automation levels, and more advanced connected experience than their Internal Combustion Engine (ICE) counterparts. Considering the vehicle's powertrain has a marginal relationship with some of these areas raises this question: how does electrification intersect with other major automotive trends?
Most EVs fall within the premium and high-end categories, require connected services for convenient ownership and improved lifecycle management, and offer more opportunities for driver and passenger entertainment during charging. However, these only partially explain the intersection between electrification and other automotive trends.
Instead, the high correlation between electric powertrains and next-gen infotainment, HMIs, and Autonomous Vehicle (AV) capabilities results from the use of consolidated and powerful Electrical/Electronic (E/E) architectures with headroom that carmakers can repurpose for additional applications to drive higher sales.
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