Sonos Bets on Loosening Amazon and Google’s Smart Home Voice Control Grip

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By Jonathan Collins | 2Q 2022 | IN-6559


Sonos Launches Its Own Voice Control


Last week, Sonos launched its own voice control platform. After one acquisition and years in development, the new Sonos Voice Control offering aims to provide its users with a dedicated voice control interface to control their audio related requests across their Sonos speakers and systems. Despite not targeting wider smart home control, it is nevertheless a key development in the smart home voice control market and its evolution.

Paired Down, Edge Hosted Voice Control


The new Sonos Voice Control, launched alongside a new soundbar and new colors to Sonos’ line of portable speakers, is a downloadable option for any Sonos device that already supports voice control. Sonos first introduced voice control support with the launch of the Sonos: One in 2017, and since then home and portable speakers as well as soundbars have supported voice control.

The focus of the control is squarely on delivering control of audio playback and the features of Sonos devices and systems. With the wake term “Hey Sonos”, commands …

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