Mobile World Congress Has Mutated from Consumer into Enterprise Show

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By Malik Saadi | 1Q 2022 | IN-6478

 

Mobile World Congress is taking a new format due to COVID-19 Restrictions

NEWS


Mobile World Congress (MWC) 2022 is probably the first large-scale physical event in the tech world since 2019, marking the end of COVID-19 era. The experience was unique in the exhibition floors, keynote auditoriums, and in the meeting rooms. Most attendees ABI Research spoke with preferred the new format based on less exhibitors, wider stands, and less marketing distractions (unnecessary stand shows, digital amusements/playgrounds, etc.), quoting convenience and greater value compared to previous events. This new format was not necessarily intentional but a result of the social distancing restrictions and logistics constraints induced by the pandemic, which prevented some exhibitors from bringing their demo kits, products, and prototypes to the show. Also, this year, the MWC show mutated from its original strain, which traditionally focused on the consumer market, into more enterprise-oriented show.

Key Highlights from the Show

IMPACT


Highlights from the exhibition floor

Stands of mobile…

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