Quick Commerce Narrows Delivery Windows to New Lows

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By Susan Beardslee | 1Q 2022 | IN-6454


Go (Super) Local


Competitive growth and investment support consumer’s desire for near instant gratification, but with competitive pricing and low delivery fees. There are now multiple billion dollar valuation companies including Gopuff (US), JOKR (US, Europe, and Latin America), Glovo (Spain), Gorillas, and Flink (both Germany). Growth is rising in Latin America with Rappi (Brazil) , Gojek (Indonesia-based), and Zomato (India), which expects to invest US$400 million in Q-commerce. Some are said to deliver in select urban areas within ten minutes. These services have received nearly US$6 billion in funding to date with up to US$25 billion in US sales in 2021 (Coresight). The operators of these services extend beyond the start-ups to include retailers and aggregators.

Location, Size, and SKUs


e-Commerce fulfillment centers have traditionally been located outside of urban and suburban locations. Large fulfillment center footprints can run up to 800,000 square feet. US grocery stores average about 38,000 square feet. SKUs range from Amazon with approximatel…

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