Metaverse and Advertising Starting to Take Shape

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By Michael Inouye | 1Q 2022 | IN-6410


Triller and SeaChange International Merger and Microsoft Acquires Xandr from AT&T


The metaverse captured headlines in 2020 with most of the attention focused on immersive, virtual goods/worlds, and 3D simulations. All of which are critical elements of a future metaverse, but one of the largest upcoming market opportunities—advertising—in comparison, was missing from this early hype cycle until recently. Three recent announcements stood out as laying the groundwork for advertising within the metaverse:

The first news comes from Triller, known as a TikTok rival for short form videos. It is merging with video solutions company SeaChange International. The new combined company will be called TrillerVerz Corp., which will leverage Triller’s advertising and marketing expertise in SeaChange’s cable, satellite, and Over the Top (OTT) target markets.

Occurring in late in 2020 as well, Microsoft (who is an early leader in the build-up to the metaverse) acquired Xandr from AT&T to bring in additional advertising expertise and market exposure (demand side platform (DSP) and supply side platfo…

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