COVID Driven Ridership Reductions See Transport Authorities Pivot to Fare-Capped PAYG

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By Sam Gazeley | 1Q 2022 | IN-6380


Finland and the UK Pursue Contactless EMV


The Finnish city of Hämeenlinna has enhanced the experience of its public transport users with the launch of contactless EMV (the standard smart payment card) payments.

With approximately one million passengers using the bus routes annually, the city has seen ridership drop to under 70% of usual levels, forcing the transit authority to consider incentivizing public transit to encourage ridership to return to pre-COVID levels. After Helsinki, Tampere, and Oulu, Hämeenlinna is now the fourth Finnish city to offer contactless EMV fare collection on its public transport network. Furthermore, they are the latest in a significant number of TAs (Transportation Authorities) to introduce a PAYG (Pay as You Go) fare-capping system, having integrated a system in which travelers paying by contactless EMV can take advantage of a 90-minute window to tap-to-pay with unrestricted bus switches.

Similarly, the United Kingdom (UK) Government intends to install 700 rail stations that will accept contactless open-loop payments aiming to echo the success of the contactless pay-as-yo…

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