BMW Partners with Qualcomm for ADAS and Autonomous Driving on Neue Klass EV Models

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By James Hodgson | 4Q 2021 | IN-6371

 

Qualcomm Enters the ADAS and AV Space

NEWS


In November 2021, Qualcomm announced that BMW will leverage their Snapdragon Ride platform to power future Advanced Driver-Assistance Systems (ADAS) and Autonomous Vehicle (AV) applications on their Neue Klass EV models, which are set to be brought to market in 2025. The announcement sees BMW expand their number of end-to-end autonomous vehicle platform suppliers, with their longstanding relationship with Intel Mobileye remaining intact. From Qualcomm’s perspective, the BMW deal signals the first success of their strategy to expand into the ADAS and AV domains.

Having already carved out a significant market presence in the infotainment and digital cockpit domains, Qualcomm is now looking to secure a foothold in the ADAS and AV domains, adding a new competitor to a space thus far dominated by Intel-Mobileye and NVIDIA.

The Era of Scalable, End-toEnd Autonomous Vehicle Platforms

IMPACT


Specific details regarding the Qualcomm-BMW deal were scarce in the November announcement. However, the scalable ADAS and AV solution will…

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