Facebook Goes All in on the Metaverse by Rebranding Itself Meta

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By Michael Inouye | 4Q 2021 | IN-6335


Connect 2021: Meta (Facebook) Looks to the Metaverse for the Future of Work and Consumer Experience


Facebook’s rebranding as Meta may have garnered mixed reactions, with some suggesting that the name change is just a veiled attempt to distance itself from the controversies surrounding Facebook; the name change, however, runs much deeper than a mere smoke screen. Mark Zuckerberg’s updated Founder’s Letter 2021 paints a compelling foundation and framework for Meta to begin building toward the metaverse—not to build and own it but to accelerate its development. Meta has also announced consumer-friendly (and metaverse-supportive, in this case) changes, such as removing the requirement for Oculus Quest Virtual Reality (VR) users to have a linked Facebook account. This decision, on paper at least, demonstrates that Meta is willing to follow Mark Zuckerberg’s take against restrictive ecosystems and platforms that seek to exert more control over users and creators rather than foster innovation.

Beyond the grand vision, Meta’s announcement has outlined a rather aggressive plan to usher in…

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