Facebook Goes All in on the Metaverse by Rebranding Itself Meta

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By Michael Inouye | 4Q 2021 | IN-6335

 

Connect 2021: Meta (Facebook) Looks to the Metaverse for the Future of Work and Consumer Experience

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Facebook’s rebranding as Meta may have garnered mixed reactions, with some suggesting that the name change is just a veiled attempt to distance itself from the controversies surrounding Facebook; the name change, however, runs much deeper than a mere smoke screen. Mark Zuckerberg’s updated Founder’s Letter 2021 paints a compelling foundation and framework for Meta to begin building toward the metaverse—not to build and own it but to accelerate its development. Meta has also announced consumer-friendly (and metaverse-supportive, in this case) changes, such as removing the requirement for Oculus Quest Virtual Reality (VR) users to have a linked Facebook account. This decision, on paper at least, demonstrates that Meta is willing to follow Mark Zuckerberg’s take against restrictive ecosystems and p...

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