When in Doubt, Rebrand the Entire Company
Facebook confirmed, as officially as it can, its focus on the metaverse with a top-level company rebrand to Meta à la Alphabet for Google. Meta is a more targeted rebranding than Alphabet, however; the ex-Facebook company has made it clear for months that the metaverse has been the end goal for the company. Having had gigantic and disparate brands underneath the Facebook brand—not only with the Facebook social platform but also with Instagram, WhatsApp, and Oculus, most notably—a top-level name change could be expected with or without the company’s insistence on a metaverse future. With a US$10 billion investment promise, 10,000 metaverse jobs in the European Union, and assurance that Meta will not be profitable—by design—for the foreseeable future, Meta creates a very interesting metaverse player over the next few years.
This insight will mostly look at the hardware ramifications alongside these ch...
You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.