By Michael Inouye | 3Q 2021 | IN-6271


ATSC 3.0 Reaches Atlanta, Now Covers 35% of US Households, But Still Looking for Consumer Traction


The third generation of the Advanced Television System Committee’s (ATSC) over-the-air (OTA) standard, ATSC 3.0, continued rollout across the U.S., with Atlanta, Georgia becoming the most recent city to start broadcasts. This brings the running total (as of August 25, 2021) to 43 cities (and 161 channels), reaching 35% of US households. A further six cities are planned to launch ATSC 3.0 services before the end of summer 2021 and another 47 US cities listed as “coming soon”. The initial goal (or first step) for ATSC 3.0 named 62 initial markets that would bring coverage to more than 75% of US viewers, meaning its well on its way to hitting this goal. As was the case with ATSC 1.0, South Korea also launched ATSC 3.0 broadcasts (adopted standard in 2016 and launched 4K broadcasts in May 2017) and coverage has already passed 70% of the potential viewing population.

The ATSC also held in-person meetings in August (after a year+ break due to the pandemic) where other market updates were discussed. Both LG…

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