Google Tensor for Pixel Smartphones: Wishful thinking or a Wise Strategy by Google?

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By David McQueen | 3Q 2021 | IN-6255


Google Announces that its Pixel 6 Smartphones will be Powered by its own Tensor Processor Chipset


Google has officially revealed its Google Pixel 6 and Pixel 6 Pro flagship smartphones, due for launch in 3Q 2021, while also confirming that they will be the first to be powered by its own in-house application processor chipset, named Google Tensor.

Google Reaching for Tight End-to-End Integration in Smartphones with Tensor Launch


First rumored in early 2020, Google has been developing its own processors under the codename “Whitechapel”, co-developed with Samsung, for use in Pixel smartphones and Chromebooks. This initiative has now reached fruition with the official announcement that its Tensor chip will feature in its upcoming Pixel flagships, putting Google’s approach in line with that of Apple, who use their own chips in the iPhone and Mac. Google’s announcement means that it will no longer use processor chips made by Qualcomm in its flagship products, although it will no doubt have to rely on the chipset vendor for the supply of 4G/5…

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