Facebook’s Metaverse Efforts Shine Light on Future of VR, Social Media, and Collaboration

Subscribe To Read This Insight

By Eric Abbruzzese | 3Q 2021 | IN-6240


Facebook Reality Labs Grows Once Again


Facebook has officially created a Metaverse product group within its Reality Labs branch, after Mark Zuckerberg talked up the idea in the press prior. So far, Reality Labs has housed both AR and VR efforts, including Oculus VR, Horizon social platform, Spark AR content creation tool, as well as the Portal video calling device. More recently, the company’s plans in augmented reality smart glasses have come through Reality Labs. Now, there will be a dedicated product group for the metaverse alongside these other efforts. While this fits well with the company’s efforts in social media and virtual reality, much remains to be seen around how Facebook will approach the metaverse idea, including content types, monetization options, market focus areas, and more.

Building Towards the Metaverse, But What does that Mean?


Even with the most aggressive outlook, it’s early days for the metaverse. Smaller scale examples, akin to siloes rather than a broader persistent platform, are already available and in use. While …

You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.