Monetizing Connected Vehicles with In-Vehicle Commerce

Subscribe To Read This Insight

By Maite Bezerra | 2Q 2021 | IN-6148


Profiting from Connected Vehicles


Today, vehicle connectivity is nearly imperative for carmakers, but they have not yet developed a sustainable business case for it. They often bundle three months to three years of connected services with the vehicle's price at the moment of purchase, but only a few car owners see value in renewing their subscriptions after the free trial period, opting to use smartphone projection. Instead of continuously extending the free trial periods, OEMs could monetize their connected vehicle installed based via in-vehicle payments enabled on the vehicle’s Human-Machine Interface (HMI). According to ABI's report Automotive In-Vehicle Advertising and Commerce, this strategy could lead to US$3.94 billion in revenue to OEMs by 2026.

In-Vehicle Commerce Platforms


With the use of commerce platforms, car owners benefit from the convenience of in-vehicle payments, and OEMs profit from each payment transaction performed using a vehicle’s HMI. These platforms combine payment capabilities with a passive promotion strategy&mda…

You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.