The “Green-Mindset” versus Sustainable Ambidextrous Strategies for IoT Vendors

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By Kateryna Dubrova | 1Q 2021 | IN-6102


The Rim between Green and Sustainable Technology Mindset


There are several solutions and developments within the IoT technology market that are positioned as green and sustainable and environmentally friendly. And while those definitions seem to be easy to understand, discourse is self-conflicting on this issue—it creates a particular misconception regarding the technology functionality. The difference between something that is “green” versus something sustainable is precisely the line that separates green philosophies and products out there that focus solely on “energy/environment/climate improvement.” While the sustainable technology would mean improving the social and environmental footprint at every stage of the product’s life, from raw material extraction to end of life. While it does not have to directly be related to environmentally friendly green paradigm

IoT “green” solutions could be seen in the waste management system, carbon monitoring solution, video surveillance of toxic gases, or air quality monitoring solutions. IoT and su…

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