Apple AR/VR Plans Continue to Crystallize for Both Hardware and Content

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By Eric Abbruzzese | 1Q 2021 | IN-6095


Ramping Up the Right Way


Over the past few weeks, Apple has made a handful of moves in the Augmented Reality (AR) and Virtual Reality (VR) markets, once again preparing for a significant hardware, software, and service AR/VR presence in the next couple years. Most recently, rumors point to there being two separate Apple AR/VR devices, the first one being a high-end mixed or merged reality headset (merged reality being a VR headset with camera pass-through capability), and the second being a simpler assistive/AR device. No specific announcements have been made on these products, but related happenings are significant.

On the hardware side, Apple filed a patent for a new ring-like input device for controlling headsets (the patent is officially titled “Finger-Mounted Device With Sensors and Haptics”). The company also recently partnered with TSMC to develop small-scale microOLED displays. Dan Riccio, Apple’s hardware engineering chief, has also shifted focus to AR/VR products for the company.

On the software and content side, Apple released an AR app to market its second season of Apple TV+ title …

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