Automotive In-Vehicle Advertising and Commerce
PurchaseActionable Benefits
- Determine whether in-vehicle advertising and in-vehicle commerce are viable monetization opportunities.
- Use the cost-benefit and sensitivity analysis as input for product planning.
- Identify synergetic partnerships based on the in-depth evaluation of the in-vehicle advertising and commerce landscape.
Critical Questions Answered
- What are the minimal requirements for the implementation of in-vehicle advertising, and how the business model works?
- What are the benefits and risks associated with the deployment of in-vehicle advertising?
- How OEMs and other ecosystem players monetize from in-vehicle commerce solutions, and what are the key enabling technologies?
- What are the main in-vehicle payment platforms available today, and how are they structured?
Research Highlights
- In-vehicle advertising cost-benefit and sensitivity analysis.
- In-vehicle commerce cost-benefit and sensitivity analysis.
- In-vehicle commerce forecast.
- A detailed description of the in-vehicle commerce ecosystem and key players.
Who Should Read This?
- Decision-makers at OEMs, data & commerce marketplace players, and location intelligence providers.
- Planners within Tier 1s and software companies looking to offer HMI related solutions for in-vehicle commerce.
- Product managers at digital security and semiconductor players looking to provide secure in-vehicle payment.
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