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Automotive In-Vehicle Advertising and Commerce
Automotive In-Vehicle Advertising and Commerce
Price: Starting at USD 4,500
Publish Date: 17 Mar 2021
Code: AN-5400
Research Type: Research Report
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RELATED SERVICE:
Smart Mobility & Automotive
Report Detail
Table of Contents
Companies Mentioned
Related Research
Related News
Related Insights
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Table of Contents
Companies Mentioned
Related Research
Related News
Related Insights
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Actionable Benefits
Determine whether in-vehicle advertising and in-vehicle commerce are viable monetization opportunities.
Use the cost-benefit and sensitivity analysis as input for product planning.
Identify synergetic partnerships based on the in-depth evaluation of the in-vehicle advertising and commerce landscape.
Critical Questions Answered
What are the minimal requirements for the implementation of in-vehicle advertising, and how the business model works?
What are the benefits and risks associated with the deployment of in-vehicle advertising?
How OEMs and other ecosystem players monetize from in-vehicle commerce solutions, and what are the key enabling technologies?
What are the main in-vehicle payment platforms available today, and how are they structured?
Research Highlights
In-vehicle advertising cost-benefit and sensitivity analysis.
In-vehicle commerce cost-benefit and sensitivity analysis.
In-vehicle commerce forecast.
A detailed description of the in-vehicle commerce ecosystem and key players.
Table of Contents
1. EXECUTIVE SUMMARY
1.1. Drivers
1.2. Drawbacks
1.3. Ecosystem Opportunities
1.4. Strategic Recommendations
2. IN-VEHICLE ADVERTISING
2.1. Overview
2.2. Target Audience
2.3. Business Model
2.4. Vendor Profile: Telenav
3. IN-VEHICLE COMMERCE
3.1. Overview
3.2. Use Caes
3.3. Key Enabling Technologies
3.4. Business Model
3.5. Vendor Profiles
4. CARMAKERS DEPLOYING COMMERCE SOLUTIONS
4.1. GM
4.2. Hyundai
4.3. FCA
4.4. Concluding Remarks
5. OTHER MONETIZATION OPPORTUNITIES
5.1. Vehicle Data Marketplace
5.2. Indirect Advertising/Commerce via Google
6. ADVERTISING COST BENEFIT ANALYSIS
6.1. Connected Vehicle Cost Assumptions
6.2. Advertising Renevue Model Assumptions
6.3. Sensitivity Analysis
7. COMMERCE COST BENEFIT ANALYSIS
7.1. Connected Vehicle Cost Assumptions
7.2. Commerce Revenue Model Assumptions
7.3. Sensitivity Analysis
8. FORECASTS
8.1. Addressable Market
8.2. Secure Element: TEE
8.3. Wireless Data Transfer Technologies
8.4. In-Vehicle Commerce Total Market Potential
Companies Mentioned
Amazon Web Services
Cerence
Chrysler
Genesis
Giesecke+Devrient (G+D)
GM
google
Hyudai
Infineon
Jaguar Land Rover
OTONOMO
REEF Technology
Samsung
SiriusXM
TeleNav, Inc.
Thales
TomTom
Xevo
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In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers
New York, New York - April 14, 2021