Automotive In-Vehicle Advertising and Commerce Image

Automotive In-Vehicle Advertising and Commerce

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Actionable Benefits

  • Determine whether in-vehicle advertising and in-vehicle commerce are viable monetization opportunities.
  • Use the cost-benefit and sensitivity analysis as input for product planning.
  • Identify synergetic partnerships based on the in-depth evaluation of the in-vehicle advertising and commerce landscape.

Critical Questions Answered

  • What are the minimal requirements for the implementation of in-vehicle advertising, and how the business model works?
  • What are the benefits and risks associated with the deployment of in-vehicle advertising?
  • How OEMs and other ecosystem players monetize from in-vehicle commerce solutions, and what are the key enabling technologies?
  • What are the main in-vehicle payment platforms available today, and how are they structured?

Research Highlights

  • In-vehicle advertising cost-benefit and sensitivity analysis.
  • In-vehicle commerce cost-benefit and sensitivity analysis.
  • In-vehicle commerce forecast.
  • A detailed description of the in-vehicle commerce ecosystem and key players.

Who Should Read This?

  • Decision-makers at OEMs, data & commerce marketplace players, and location intelligence providers.
  • Planners within Tier 1s and software companies looking to offer HMI related solutions for in-vehicle commerce.
  • Product managers at digital security and semiconductor players looking to provide secure in-vehicle payment.

Table of Contents

1. EXECUTIVE SUMMARY

1.1. Drivers
1.2. Drawbacks
1.3. Ecosystem Opportunities
1.4. Strategic Recommendations

2. IN-VEHICLE ADVERTISING

2.1. Overview
2.2. Target Audience
2.3. Business Model
2.4. Vendor Profile: Telenav

3. IN-VEHICLE COMMERCE

3.1. Overview
3.2. Use Caes
3.3. Key Enabling Technologies
3.4. Business Model
3.5. Vendor Profiles

4. CARMAKERS DEPLOYING COMMERCE SOLUTIONS

4.1. GM
4.2. Hyundai
4.3. FCA
4.4. Concluding Remarks

5. OTHER MONETIZATION OPPORTUNITIES

5.1. Vehicle Data Marketplace
5.2. Indirect Advertising/Commerce via Google

6. ADVERTISING COST BENEFIT ANALYSIS

6.1. Connected Vehicle Cost Assumptions
6.2. Advertising Renevue Model Assumptions
6.3. Sensitivity Analysis

7. COMMERCE COST BENEFIT ANALYSIS

7.1. Connected Vehicle Cost Assumptions
7.2. Commerce Revenue Model Assumptions
7.3. Sensitivity Analysis

8. FORECASTS

8.1. Addressable Market
8.2. Secure Element: TEE
8.3. Wireless Data Transfer Technologies
8.4. In-Vehicle Commerce Total Market Potential