The Vehicle Tech segment at CES 2021 was marked by announcements of large displays with seamless HMI, AI-based infotainment systems that provide increased personalization, ADAS sensors like DMS and OMS being used to create infotainment experiences, and a strong focus on media streaming and gaming features. As the key enabler of the functionalities mentioned above, centralized cockpit architecture was nearly ubiquitous among Tier 1 and premium OEM announcements. Mercedes MBUX Hyperscreen, the biggest display built in a production Mercedes and which will debut in the Mercedes EQS electric saloon, was one of the show's highlights—demonstrating that the digital experience has become carmakers' priority. Below is a look at emerging trends and the opportunities they will drive for companies involved in the infotainment ecosystem.
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