CES 2021 Vehicle Tech Was All About the Digital Experience

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By Maite Bezerra | 1Q 2021 | IN-6061


Vehicle Tech Highlights


The Vehicle Tech segment at CES 2021 was marked by announcements of large displays with seamless HMI, AI-based infotainment systems that provide increased personalization, ADAS sensors like DMS and OMS being used to create infotainment experiences, and a strong focus on media streaming and gaming features. As the key enabler of the functionalities mentioned above, centralized cockpit architecture was nearly ubiquitous among Tier 1 and premium OEM announcements. Mercedes MBUX Hyperscreen, the biggest display built in a production Mercedes and which will debut in the Mercedes EQS electric saloon, was one of the show's highlights—demonstrating that the digital experience has become carmakers' priority. Below is a look at emerging trends and the opportunities they will drive for companies involved in the infotainment ecosystem.

Major Infotainments Announcements


Mercedes announced the new MBUX Hyperscreen, a 55.5-inch panel comprised of a 12.3-inch dashboard display, a 13.3-inch passenger display, and a 17.7-inch central displ…

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