Apple Continues its Investment in Hearables
In December 2020, Apple introduced a new pair of headphones to its AirPods wireless product line, the AirPods Max. The new high-end device is an over-the-ear wireless Bluetooth headphone with a stylish design and premium-quality materials (stainless steel), costing US$549. There is no doubt that the new headphones are overpriced in comparison with other Apple’s products such as the AirPod, AirPod Pro, and Beats, as well as other high-quality headphones from competitors like Bose and Sony. AirPods Max support the features of the AirPods Pro, including transparency mode, noise cancellation capabilities, and voice commands through built-in Siri.
The list of tech companies that invest in wireless headsets is expanding, with new players entering the market and existing ones upgrading their products in order to remain competitive. Wireless headset products tend to be more customized in order to meet specific use cases (such as sports/exercise suitability, gaming and entertainment, professional usage, and medical assistance) and different consumer groups (from casual…
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