New Voice Control Devices from Apple and Amazon Support New Directions in Smart Home

Subscribe To Read This Insight

By Jonathan Collins | 4Q 2020 | IN-6007


Voice Control as a Crucial 4Q Trojan Horse for New Smart Home Technologies


New voice control front-end devices from Apple and Amazon, released in time for the crucial fourth quarter, highlight the continued importance of these devices to smart home proliferation. While the new releases will intensify competition in the market, the addition of new key hardware in their latest offerings (UWB for Apple and dedicated edge analytics for Amazon) also signals change and emerging strategies for the wider smart home market.

Amazon's 4th Generation Echo Platform and the New Apple HomePod mini


In November, Apple launched the HomePod mini voice control front-end. The new US$99 mini speaker device, though still priced at a premium, will compete more directly with market leaders Amazon and Google, both of which have had their similarly sized respective offerings (the Amazon Echo Dot and Google Home Mini) in the market for several years. Low pricing has been a key driver for voice control acceptance in the smart home and Apple’s HomePod (US$349 at launch in 2018) …

You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.