Amazon announced its cloud gaming service, Luna, in September, and it entered early access (in the United States) on October 20th. A few days later, Facebook announced the availability of cloud games on its Facebook Gaming platform, stemming from its acquisition of PlayGiga in late 2019. While these services were planned well in advance of the COVID-19 pandemic, the need for social distancing, cancellation of public events, and remote schooling has been a boon to the gaming industry. While the pandemic will not necessarily drive existing gamers to the cloud, it has helped to accelerate the outreach to new gamers by making gaming more accessible—Facebook’s use of cloud gaming, for example, is focusing on free-to-play engagements.
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