Comcast Eyes Smart TVs to Expand Streaming Opportunity and Stay Competitive Across Markets

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4Q 2020 | IN-5955


Comcast Planning to License X1 Platform to Smart TV Manufacturers


Comcast, in a recent investor event, mentioned that the company is exploring the possibility of licensing its X1 platform to smart TV manufacturers. X1 is the platform used in Comcast’s IP-based set-top boxes, which was first deployed a few years ago. The X1 operating system integrates voice-assisted remote control and streaming apps such as Netflix, Hulu, and others. The X1 platform is currently licensed to other cable companies such as Cox in the United States and Rogers in Canada to develop their own IP-based set-top boxes. Comcast did not yet reveal which TV manufacturers it has plans to partner with.

Pressure from Streaming Services Continues in North America


Comcast, the largest cable operator in the United States, has more than 20 million cable TV subscribers. Stiff competition from streaming services led Comcast to lose more than 1 million TV subscribers in the last year. In order to compete with streaming services, Comcast introduced the home entertainment platform…

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