Comcast Eyes Smart TVs to Expand Streaming Opportunity and Stay Competitive Across Markets

by Khin Sandi Lynn | 4Q 2020 | IN-5955
Comcast, in a recent investor event, mentioned that the company is exploring the possibility of licensing its X1 platform to smart TV manufacturers. X1 is the platform used in Comcast’s IP-based set-top boxes, which was first deployed a few years ago. The X1 operating system integrates voice-assisted remote control and streaming apps such as Netflix, Hulu, and others. The X1 platform is currently licensed to other cable companies such as Cox in the United States and Rogers in Canada to develop their own IP-based set-top boxes. Comcast did not yet reveal which TV manufacturers it has plans to partner with.

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