Facebook Moves Beyond Oculus Branding and Suggests a More Robust Mixed Reality Future

by Eric Abbruzzese | 3Q 2020 | IN-5918
In an unsurprising move, Facebook is moving farther away from its Oculus VR branding, integrating Augmented Reality and Virtual Reality (AR/VR) efforts into a singular Facebook Reality Labs branch of operations that will house Oculus, Spark AR Studio, and Portal (smart camera/display). Oculus will remain the hardware branding for now, while its Oculus Connect VR developer event will rebrand to Facebook Connect. No notable product changes have been announced as of yet.

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