Facebook Moves Beyond Oculus Branding and Suggests a More Robust Mixed Reality Future

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By Eric Abbruzzese | 3Q 2020 | IN-5918


"Facebook Reality Labs" Incoming


In an unsurprising move, Facebook is moving farther away from its Oculus VR branding, integrating Augmented Reality and Virtual Reality (AR/VR) efforts into a singular Facebook Reality Labs branch of operations that will house Oculus, Spark AR Studio, and Portal (smart camera/display). Oculus will remain the hardware branding for now, while its Oculus Connect VR developer event will rebrand to Facebook Connect. No notable product changes have been announced as of yet.

From a branding perspective, this better positions Facebook in the AR space, while theoretically maintaining its Oculus brand strength and market share in VR, with greater potential for the overlap and integration of these elements throughout the Facebook portfolio.

Joining the Tech Heavy Hitter Ranks in AR and VR


This makes for yet another major player strengthening its position in the AR/VR space; Google, Apple, and Amazon are all heavily involved in AR and VR in different ways. Revenue flow and ubiquitous knowledge of product may not be there yet,…

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