In June 2020, Mercedes Benz announced a landmark partnership with NVIDIA to develop a new, software-defined vehicle architecture, set to be introduced in 2024 before being rolled out across the entire Mercedes-Benz vehicle lineup. First announced in December 2019 (following earlier teasers), NVIDIA’s ORIN System on Chip (SoC) will form the basis of the new Mercedes-Benz Autonomous Vehicle (AV) architecture, with its impressive 200 TOPS performance providing the necessary headroom for new AV features to be deployed Over-the-Air (OTA) throughout the vehicle’s lifecycle. This represents a significant departure from legacy automotive architectures, not only in terms of raw performance, but also in terms of design philosophy, with a renewed focus on post-sale revenue opportunities. The partnership sheds further light on how to scale the engineering effort involved in transforming the automotive vertical so that it can align with the consumer expectations set by consumer electronics, particularly in regard to mission-critical autonomous driving functions.
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