Fitness Applications Can Strengthen AR/VR Device Value Proposition for Consumers
The introduction of Augmented Reality (AR) and Virtual Reality (VR) applications in fitness and personal training is a growing area that promises to expand sport experiences and empower individuals to better achieve their training goals and improve their performance and health with novel tools.
VR Head-Mounted Displays (HMDs) and fitness applications are increasingly mature, providing consumers a range of options from VR interactive games that integrate exercise to VR yoga classes by the sea and VR boxing courses with the assistance of avatars. Users have the chance to exercise in VR in the comfort of their homes, which has proven very effective in helping individuals remain fit and active during the COVID-19 pandemic. At the same time, online fitness noticed a major boom even before the lockdowns, which can also drive the demand for VR exercise further. The first wave of virtual gyms, such as Black Box and VR Fit, are already a reality, providing the opportunity to exercise in VR at an affordable price while more and more traditional …
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