The smart home cybersecurity market is seeing renewed interest in terms of vendor investment and user uptake. A number of factors at play, both positive and negative, have combined to offer a windfall for a struggling market. On the one hand, COVID-19 has driven the Work From Home (WFH) movement at a global level. This has pushed employers in particular to expand their cybersecurity remit into their employees’ homes. Concern is especially high with the rise in phishing and malware attempts from keen cybercriminals looking to capitalize on the new enterprise weak points that are employees’ homes. On the other hand, the inevitable advent of 5G (however delayed) is providing some interesting new opportunities for Internet and Communication Service Providers (ISP/CSPs) to protect smart homes, in partnership with traditional cybersecurity companies and networking equipment vendors. Both of these events have provided some fresh dynamics for the smart home cybersecurity market, and there are different approaches being taken that will give a much-needed boost to one of the more poorly served consumer segments.
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