Wink Subscription Announcement Emphasizing Smart Home’s Trajectory

by Jonathan Collins | 2Q 2020 | IN-5842
In May, long-time North American market smart hub and smart home platform provider Wink told its customers that its smart home installations would stop working unless customers signed up for a US$4.99 per month subscription package. The switch to subscription fees came as the company tried to battle “long term costs and recent economic events [that] have caused additional strain on our business.” The announcement, made on May 6, 2020, initially gave Wink users just seven days’ notice before service would end for those who did not switch to the new subscription arrangement.

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