Wink Subscription Announcement Emphasizing Smart Home’s Trajectory

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By Jonathan Collins | 2Q 2020 | IN-5842


Wink Adopts Subscription in Battle to Survive


In May, long-time North American market smart hub and smart home platform provider Wink told its customers that its smart home installations would stop working unless customers signed up for a US$4.99 per month subscription package. The switch to subscription fees came as the company tried to battle “long term costs and recent economic events [that] have caused additional strain on our business.” The announcement, made on May 6, 2020, initially gave Wink users just seven days’ notice before service would end for those who did not switch to the new subscription arrangement.

Smart Home Hardware is Not Enough


According to the company, the cost of maintaining its cloud system demands more from subscribers than hardware fees. Over the years, the company has expanded its product offering from a smart home hub to include motion and contact sensors, alarms, and water sensors, but there have been longstanding issues with the availability of these devices and how much commitment the company had to them. Fo…

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