NEXTGEN TV ATSC 3.0 Rollouts and Devices to Hit U.S. Markets in 2020

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1Q 2020 | IN-5756


Broadcasters and TV Makers Announced ATSC 3.0 Plans


The broadcast industry in North America is getting ready to start the commercial launch of NEXTGEN TV powered by ATSC 3.0. TV makers including Sony, Samsung, and LG introduced 20 models of NEXTGEN TV at CES 2020 in January. Broadcasters are also committing the roll out of ATSC 3.0 in the top 40 markets in the United States in 2020. As the broadcasters plan to start commercial roll out, consumer receivers and set-top boxes are expected to enter the market following the TV sets integrated with ATSC 3.0 functionality in the near future.

ATSC 3.0 Improvements and Device Support


ATSC 3.0 uses Ultra High Frequency (UHF) band and Orthogonal Frequency Division Multiplexing (OFDM), which is used in the latest Wi-Fi technology to provide better efficiency in transmitting the digital information. ATSC 3.0 offers bitrates up to 57 Mbps, a significant improvement from ATSC 1.0, which offers 19 Mbps bitrates. ATSC 3.0 features scalable High Efficiency Video Coding (HEVC) encoding and its support of Ultra HD 4K, higher fra…

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