The broadcast industry in North America is getting ready to start the commercial launch of NEXTGEN TV powered by ATSC 3.0. TV makers including Sony, Samsung, and LG introduced 20 models of NEXTGEN TV at CES 2020 in January. Broadcasters are also committing the roll out of ATSC 3.0 in the top 40 markets in the United States in 2020. As the broadcasters plan to start commercial roll out, consumer receivers and set-top boxes are expected to enter the market following the TV sets integrated with ATSC 3.0 functionality in the near future.
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