Bird Spreads Its Wings and Acquires Circ

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By Harriet Sumnall | 1Q 2020 | IN-5738

 

An American Leader Acquires Again

NEWS


American based micro-mobility company Bird, founded in 2017, has confirmed its acquisition of European based micro-mobility company Circ for an undisclosed cost. This isn’t the first acquisition Bird has made; it also acquired West Coast viral Scoot in January 2019.

Circ has 3 million registered users over the 40+ countries it operated in, which will add to the large user base that Bird already has. So, not only is Bird expanding geographically, but it will also be expanding its audience, which will increase its profitability, as more rides taken by a larger number of riders means that the company will receive more revenue, which as a standard is US$3 to US$5 per ride.

Europe Is in Bird's Eyes

IMPACT


As with Bird’s previous acquisition of Scoot, acquiring Circ allows Bird to penetrate wider markets more efficiently. Acquiring Scoot found Bird able to re-enter San Francisco after having been booted out of the city in 2018. Circ has a large share of the European market and also has deployments within the Middle…

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