CES 2020 Showcases Plenty of Value for Enterprise AR/VR despite the Name

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By Eric Abbruzzese | 1Q 2020 | IN-5730


Not Exclusively Consumer Electronics


While the Consumer Electronics Show (CES) has long since grown out of focusing purely on end consumer product showcases, the presence of enterprise-only Augmented Reality (AR) and Virtual Reality (VR) in 2020 was a bit of a surprise. In prior years, consumer offerings on the hardware side (players like RealWear and Vuzix) showcased devices and platform offerings to potential clients. Value add platform players, such as TeamViewer, also had a notable presence, with demonstrations of the latest offerings of AR/VR and otherwise. There was also, of course, interest in consumer-oriented offerings, with the likes of nReal, Realmax, and others seeing sizable crowds at their respective booths. While the consumer AR demonstrations continue to be more forward looking and hopeful than actually business-driving, these enterprise opportunities are real and can be actualized today. VR is a similar story; while consumer VR was downplayed compared to previous years, VR usage for sales and marketing, retail, product visualization, and more was significant at the show. News from the major hardware p…

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